The new identity of Volkswagen that fooled the world.

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What does this man drivetyres going further what size man are you


For my last year at university I wrote an essay on Volkswagen – The new identity that fooled the world. The essay looks at Volkswagens favourable brand identity in comparison to its less favourable past. I was able to track down a few primary examples of Volkswagens advertising campaigns for The Reference Library in Leicester Square, London and I have included a few of the images for you.

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