As a freelance project, I worked on creating the identity and building the framework for The Aspirer. The Aspirer, a platform for aspiring journalists, is a website that allows writers to share their views on current sporting events.

I was commissioned by the websites owner to create an identity for the platform and to construct the initial framework and pathways for the website (since this, the website has undergone a visual redesign as the platform has expanded). The pictures included in this post were the initial logo ideas, the final logo and the website. The link to the website –  http://theaspirer.co.uk